Here are just a few of the hundreds of clients SurePath has helped, and some of the challenges we worked on and solved together:
The Client: Financial Advisor
our client wishes name to be withheld
Fill seminars on maximizing social security benefits in retirement with baby boomers having a liquid net worth of $100k or more. Client is located in Kentucky and performed these seminars in various locations near their office.
Filling rooms with direct mail and even online marketing through the client's marketing organization was becoming more unreliable and also more and more expensive. Also participant quality was decreasing while costs were steadily increasing.
We used Facebook ads to send targeted, qualified traffic to an optimized landing page offering the free seminar. At first our cost per registrant was very high but through ad testing and landing page optimization we lowered CPA significantly.
In addition, we eventually, through testing, got the show up rate of registrants to attendees above 50% and even better attendee to appointment rate of over 75%!
We implemented an automated marketing system that nurtures the leads at just the proper intervals and in optimal ways to get them excited about the event.
For less than the cost of 2 mailers, the client has been able to:
The Client: The Pipers Hut
Retail is hard. It can be even harder when you have a small but loyal niche you're selling to. The Pipers Hut asked SurePath to coach primarily while doing some marketing projects along the way in an effort to grow their business, work less hours and systematize so they could build an exit strategy.
They had a small but loyal list and solid sales. But their website was completely outdated and on an old, unsupported platform. To make matters worse they had no employees other than themselves and a VERY small budget to work with but a bias toward action and an incredible work ethic combined with a can do attitude. With that, we got to work!
We employed several strategies starting with increasing profit margins with a small price increase and change to their shipping policies which thrilled their customers before increasing sales. After swapping out their e-commerce platform and improving their site, we optimized every product they sell including SEO.
From there we completely overhauled their PPC program and increased traffic while reducing spend and distributing sales across multiple product lines. We also created an entirely new revenue stream by creating several online courses that they promoted and sold online .
In less than 18 months we were able to:
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